LA JOLLA TOWER
MIXED-USE CONCEPT DEVELOPMENT
urban hotel
signature restaurant
luxury living
goal
Provide a human-centric place with great hospitality, dining and living experience
duration
2 Months (Feb. 2019 - March. 2019)
Tools
Hand Sketching, Sketchup, Enscape, Revit, Adobe Illustrator, Adobe Photoshop and Adobe Indesign.
introduction
This mixed-use project locates at La Jolla, CA, next to the university city. It has totally 30 floors, includes a 220 keys hotel, 90 rooms multifamily and retail-restaurant. The goal of the project is to bring the life to the site and neighborhood and re-develop the La Jolla area.
Genius loci
the pervading spirit of a place
The golden triangle is one of San Diego’s most promising urban plots, which bordered by Interstates 5 and 805 and California 52, a broad middle ground between La Jolla and University City.
La Jolla area is under booming development, more commercial opportunities are coming to the area. The pervading spirit is everywhere.
potential guests
human-centric
ebb & flow
Human-Centric
A state of living that is in constant evolution in awareness to one’s movements and actions
RHYTHM
PLAY OF LIGHT
Human life and experience elements: culture, energy, texture, transparency, culinary, craft and art.
SPIRITS
EXPERIENCE ARCHITECTURE
BLUR INDOOR & OUTDOOR
The art of articulating a clear user story and journey through design.
SITE DIAGRAM
concept translation
functional stacking
planning
Hotel Guestroom Tower
Floors 4-14, total 220 Keys
Upper Levels Residential
Floors 24-29, total 42 Units
Lower Levels Residential
Floors 16-23, total 48 Units
Rooftop Venue
renderings
birds eye views
Afterthoughts
Consider Human-centric
No matter what design it is, users are always need to be considered all the time. Especially architecture, it’s not only simply design a physical space with desired functions, but also provides the experience for users, who will live or work in. As I learnt from this project, I think the human-centric is the most critical for every projects.